Why innovation matters to us
The agriculture and land use industries are facing unprecedented challenges. Increased market demands, regulatory pressures, environmental concerns, and the urgent need to address climate change require new and innovative approaches.
At Origin, we see these challenges as opportunities. We focus on using cutting-edge technology and scientific research to deliver solutions that optimise efficiency, enhance sustainability, and help our customers stay competitive.
Innovation is not just about new products or technologies—it’s about driving long-term value, fostering sustainability, and positioning ourselves and our customers at the forefront of the industry.
From precision nutrition and enhanced crop protection to digital tools and AI-driven insights, our innovations are designed to improve productivity, reduce environmental impact, and ensure compliance with evolving regulations.
Our approach
At Origin, we believe that innovation is a continuous process that must be integrated into every aspect of our business. Our Sustainability and Innovation Group (SIG) plays a key role in identifying and developing sustainable systems and solutions. By fostering collaboration across our businesses, SIG ensures that our innovations are relevant, impactful, and aligned with market needs.
Our innovation process is built around three key pillars:
Creating value
We focus on developing products and systems that create measurable value for our customers, whether that’s by improving crop yields, enhancing environmental sustainability, or driving operational efficiency.
Integrated innovation
We believe in combining digital and conventional innovation into a single, seamless process. From research to development, our approach encourages collaboration, experimentation, and agility to bring the best solutions to market quickly.
Horizon scanning & collaboration
By identifying market disruptors and emerging opportunities, we stay ahead of industry trends. Through strategic partnerships and research collaborations, we position ourselves to take advantage of these developments and deliver innovative solutions to our customers.
Key focus areas
Our commitment to innovation is focused on five key areas, where we believe we can make the greatest impact.
Soil Resilience & Plant Nutrition
We develop sustainable solutions that improve soil health and optimise nutrient use, ensuring long-term productivity and environmental protection.
Digital, Data & AI
Our advanced digital tools, AI-powered analytics, and data-driven insights help customers make smarter decisions, improve efficiency, and enhance land management practices.
Integrated Crop Protection
We combine cutting-edge crop protection products with a holistic approach to crop management, ensuring that we deliver safe and effective solutions.
Sustainable Farming & Productivity
Our innovations are designed to boost productivity while reducing environmental impact, helping farmers grow more sustainably.
BioSolutions & Biodiversity
We are investing in the development of bio-based products, such as biostimulants and bioprotectants, that enhance crop health and biodiversity.
Driving innovation across our businesses
We’ve established a range of initiatives and facilities to ensure our innovations deliver real-world impact:
Evidence in practice
Innovation at Origin isn’t just about developing the latest technology – it’s about making sure that technology works in the real world.
Our strategic relationships with manufacturers, innovators, and plant breeders facilitate early access to chemistry, genetics and technologies, and with over 55,000 field trials conducted each year across Europe and Latin America, we rigorously test new solutions in various conditions to ensure they deliver tangible benefits for our customers.
Our evidence-based approach ensures that every product we offer has been thoroughly tested and proven in the field.
