Our Strategy

Our strategic ambition is to deliver agronomic led solutions, that meet the advancing needs of all stakeholders, collectively growing profitability in a sustainable and socially responsible manner.

Our responsibilities min


  • Concentrate on target geographies with long-term growth potential.
  • Build complementary product based and distribution capabilities.
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Market Focus

  • Customisation and localisation.
  • Investments in digital and agronomic capabilities to promote sustainable food production systems.
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Portfolio Positioning

  • Maintain differentiated position as specialist route-to-market for crop technologies.
  • Optimise Group position through balanced business portfolio and geographical diversification.
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People & Organisations

  • Ongoing people and talent development.
  • Devolved accountability and autonomy to execute growth agenda.
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