GrassMax named overall winner at the Enterprises Ireland Innovation Arena Awards 2023

20th Sep 2023


Congratulations to our team in Origin Digital on a great success for GrassMax, named as overall winner at this year's Enterprise Ireland Innovation Arena Awards, in association with the National Ploughing Association. GrassMax is an exciting, world-first, technology that helps livestock farmers optimise grass utilisation and nutrient planning with easy-to-use decision support tools, including cloud-free satellite grass covers; offering new insights for increasing farm productivity and verifying sustainability practices.

Kieran Holden, Grassland Digital Specialist at Origin Enterprises, commented: "We are delighted for GrassMax to be chosen as the overall winner of the Enterprises Ireland Innovation Arena Awards 2023. As a farmer myself, I’m really excited about GrassMax’s ability to measure grass height remotely and in real-time. This will enable me to make better-informed decisions regarding grazing schedules, animal nutrition, and silage cuts for example, resulting in less waste and a more stable, sustainable food supply.

We acknowledge all the Innovation Arena Awards winners this year and the support of Enterprise Ireland and the National Ploughing Association. With many talented entrepreneurs focused on shaping the future of agriculture, Ireland can play a leading role in agri-tech innovation and help develop more efficient and sustainable food production systems which protect our environment.”

About Origin Digital

Origin Digital, part of Origin Enterprises plc, provides advanced agronomy decision-support software and ground-breaking remote field performance insight for organisations that partner with farmers as customers or suppliers. Our solutions are designed to foster stronger relationships, while driving profitability for both agribusinesses and farmers. Origin Digital is part of Origin Enterprises plc, an international Agronomy-Services group, providing specialist advice, inputs and digital solutions to promote sustainable land use, with leading market positions in Ireland, the United Kingdom, Poland, Romania, Ukraine and Brazil. Origin Enterprises plc's ordinary shares are listed on the Euronext Growth (Dublin) market of Euronext Dublin and the AIM market of the London Stock Exchange.

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